A restaurant’s primary job to be done is to provide food people will enjoy. But that, alone, won’t make them come back. Lasting customer value is created when the whole experience is remarkable. Still, why so few teams prioritize care for UX?

A view from the top of a dinning table with 7 different dishes of asian-fusion food.
Photo by Jakub Kapusnak https://unsplash.com/@foodiesfeed

Why would we spend resources making our design supposedly better when other…


And my book recommendations for increasing your business confidence.

Illustration by Clarice Diamantino
Illustration by Clarice Diamantino

Victor Salciotti

Head of Product Design @ OLX Group https://www.linkedin.com/in/salciotti/

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