A restaurant’s primary job to be done is to provide food people will enjoy. But that, alone, won’t make them come back. Lasting customer value is created when the whole experience is remarkable. Still, why so few teams prioritize care for UX? — It’s not uncommon to bump into digital products, even very successful ones, with severe design inconsistencies, broken flows, or irregular interaction patterns. Like a search results page with a flawed filtering system. A confusing statistics dashboard that still lives on a legacy structure. A transactional email that doesn’t render well…